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Services – Charlton Stanley Agency
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Grow & stand out from the crowd

SOCIAL MEDIA^

Creating effective social media content involves three key steps: strategy and planning, content creation, and publishing and analysis. The first step is developing a solid strategy and plan that defines your brand voice, messaging, and content calendar. Next, you must create engaging video and static content, write compelling copy, and optimize your content for social media. Finally, you should publish your content, monitor engagement and metrics, and make adjustments based on your results. By following these steps, you can ensure that your social media content aligns with your marketing goals and helps you reach your target audience effectively.

Facebook – Instagram – Tik Tok 

Phase 1 - PLANNING & STRATEGY

Crafting compelling advertising campaigns begins with a well-defined plan and strategy. We dive deep into understanding our target audience, carefully select the most effective channels to engage them, and set clear goals and objectives. Our content calendar ensures consistent delivery of captivating and relevant content, while our expert team manages and optimizes campaigns to align seamlessly with our strategy. 

Phase 2 - CREATION & CURATION

With our solid plan in motion, we embark on creating and curating captivating content. We develop original material that reflects our brand’s unique voice and aesthetic, while also sourcing compelling content from other credible sources. By incorporating a dynamic mix of videos, photos, and graphics, we keep our content fresh and constantly engage our audience.

Phase 3 - ANALYSIS & OPTIMIZATION

Our journey doesn’t end with content creation; we believe in continuous improvement. We diligently track performance metrics and optimize our approach accordingly. Leveraging advanced analytics tools, we closely monitor engagement levels, website traffic, and other essential metrics to identify emerging trends and areas for enhancement. By regularly updating and fine-tuning our advertising campaigns, we stay relevant, captivate our audience, and foster continued growth.

GOOGLE ADVERTISING^

In managing Google Ads within an intent-based marketing platform, focus on strategic planning, targeted execution, and data-driven analysis. Start by crafting a strategy to connect with active shoppers, emphasizing keyword planning for prospecting new users and ensuring viewable impression share. In execution, create dynamic, persuasive ads that promote key USPs and utilize a full range of media placements, from Search to Display and DV360. Lastly, monitor campaign performance closely, using insights to optimize ads for engagement and effectiveness within your target market. This streamlined approach ensures impactful and efficient Google Ads management.

Google Shopping – Paid Search Marketing – YouTube Advertising

PHASE 1 - RESEARCH AND PLANNING

To launch a successful Google Ads campaign, comprehensive research and planning are crucial. Begin by conducting thorough market research, understanding your target audience, and identifying their search behaviors. Set clear campaign goals and KPIs, decide on a budget, and select appropriate keywords and ad formats. Create a structured campaign plan, taking into account the customer journey and aligning with your overall digital marketing strategy. This phase sets the foundation for a focused and effective Google Ads campaign.

PHASE 2 - CREATION AND IMPLEMENTATION

With your plan in hand, move on to creating and implementing your Google Ads campaign. This involves crafting compelling ad copy, designing engaging visuals or video content if applicable, and setting up ad groups and campaigns in Google Ads. Focus on optimizing for relevant keywords, using persuasive language, and creating clear, actionable calls to action. Implement targeting settings to reach your desired audience, considering factors like location, demographics, and interests. Test different ad variations to determine which resonate best with your audience.

PHASE 3 - MONITORING AND OPTIMIZATION

The final stage is about monitoring your Google Ads campaign and continuously optimizing it. Analyze performance data regularly to understand which ads are performing well and why. Adjust bids, refine targeting, and tweak ad copy and design based on data insights. Experiment with different ad extensions, and use A/B testing to compare results. Pay close attention to key metrics like click-through rates, conversion rates, and return on ad spend. This phase is critical for ensuring your Google Ads campaign remains effective and provides a strong return on investment.

EMAIL MARKETING^

Aggressive traffic growth is great for accelerated customer acquisition but email should be your core profit center. Selling to existing customers to drive repeat purchases is significantly cheaper than acquiring new customers – and maximising your profit and CLTV through a robust email marketing strategy is essential. Are you driving 20% + of revenue from email? If not, you’re leaving big $$ on the table.

Phase 1: Email Marketing Foundation and Strategy

Forging a path in email marketing starts with a solid foundation and strategic foresight. First, determine who your emails will reach by identifying your audience segments. Craft your brand’s distinctive voice and message that will echo through your communications. Establish specific, achievable goals and sketch out a strategic emailing schedule. This initial phase ensures that every email sent is deliberate, targeted, and harmoniously tied to your overarching marketing goals.

Phase 2: Email Content Generation

With the groundwork laid, the next phase is to generate engaging email content. This is the stage to channel creativity into reality, creating eye-catching subject lines, compelling narratives, and visually appealing graphics. Personalization and relevance are key to forging a connection with each recipient. Ensure that emails are responsive across devices and continuously refresh your approach to keep in step with evolving trends and subscriber feedback. Every email should be a stepping stone toward the strategic milestones you’ve set.

Phase 3: Execution and Evaluation

In this concluding phase, deploy your email campaigns at optimal times for engagement and utilize A/B testing for effectiveness. Monitor key metrics such as open and click-through rates to analyze performance. Utilize these insights to refine your campaigns, ensuring your email marketing strategy delivers on its objectives efficiently.

BRANDING^

Our transformative branding process comprises three dynamic steps: Discovery, Development, and Implementation. Through thorough research and strategy development, we uncover the essence of your business and create a roadmap for success. With meticulous craftsmanship, we refine visual elements, including logos and color palettes, until they perfectly embody your brand. Bringing your brand to life across all marketing channels, we create brand guidelines, design captivating materials, and develop your website. Throughout the journey, we work closely with you, ensuring consistent and effective branding that propels you towards your business goals.

Research – Visual Identity – Graphic Design – Tone of Voice –  Art Direction

Phase 1 - Discovery

In the discovery phase, we delve deep into understanding your brand. Through in-depth conversations about your business, target audience, and objectives, coupled with comprehensive competitor research and market analysis, we gain invaluable insights into your brand’s positioning. Armed with this knowledge, we craft a strategic roadmap that will steer the entire branding process, setting the foundation for success.

Phase 2 - Development

Once our strategy is solidified, we shift gears to the development phase, where we breathe life into your brand visually. From crafting captivating logos, selecting color palettes, choosing typography, to curating impactful imagery, we present you with multiple options and collaborate closely to refine the design until it flawlessly captures the essence of your brand.

Phase 3 - Implementation

The final step is the implementation stage, where we unleash your new branding across all marketing channels. We create comprehensive brand guidelines, design eye-catching marketing materials, and build a website that impeccably showcases your brand. Working hand in hand, we ensure that your new branding is consistently communicated and effectively aligned with your business goals, empowering your brand to flourish.